A Formal Affair

Quality • Style • Service

Welcome To A Formal Affair.

We Take The Bride From The "Will You?" To The "I Do!"

We Continue To Maintain The Largest And Most Exclusive Selection Of Wedding Gowns, And Have Added To Our Extensive Collection Of Plus Size Dresses!!

At A Formal Affair, We Are Much More Than A Bridal Salon. We Offer A Wonderful Selection Of Prom Dresses, Guest Of The Wedding, Pageant, Special Occasion Gowns, and Even Tuxedos. 

We Also Have An Expansive Collection Of Tiaras, Jewelry, Veils, And Shoes

You Will Experience Old Fashioned Pampering In A Luxurious, Elegant, Unhurried Atmosphere. 

All Of Our Trained Fashion Consultants Are Avid Shoppers. They Provide Individual Attention To Each Of Our Customers From Our Brides, To Our Prom Girls.  Always Keeping Your Plans In Mind, Never Pushy, Always Supportive.

Stop By And Visit Us Today At  Our Salon In Roswell, Georgia!


Ask A Consultant- When should I buy?

Good Morning, Everyone! Today we want to highlight a question sent to us by Meg in Villa Rica, GA. Meg writes:

"I have been browsing at gowns here and there for a few months, but since I don't have a set wedding date, I haven't really gotten serious. I am hoping for a little guidance as I start my "real" search in the next few weeks. First, does every girl get "that feeling?" I'm not sure I will. I am worried I won't know when it's "the one." Also, what should I be expecting to pay? Do I pay up front, or do I place a deposit and then pay it off when it arrives? Speaking of arrival dates, how long does it take to order a dress? Okay, maybe I'm asking for more than a little guidance. Thanks for your help!" 


First and foremost, we really appreciate you getting in touch with us, Meg! We'd be happy to help you through the process! Since you have a lot of questions, let's tackle them as strategically as possible:

  • How long does it take to order a dress? 
    • Ladies, we cannot stress to you enough how important it is for you to shop as early as possible! That being said, here are some general guidelines:
      • 6-8 months to order a new, designer gown with no rush fees and no anxiety about getting your dress to fit perfectly for your big day.
      • 4-5 months to order a new, designer gown with a rush fee (this amount varies per designer, but you're looking in the $200 range) and a bit of anxiety. 
      • 2-3 months to buy a dress off-the-rack and have it fitted (this might result in you totally freaking out). 
  • What should I expect to pay?
    • This one is a bit more tricky. Wedding gowns have a huge range in prices. Keep these tips in mind as you prepare your dress budget:
      • Lace costs more. Plain and simple. 
      • Sparkle is not cheap. And if it is, beware of the quality!
      • Simple does not always mean less expensive. You have to take into account the quality of fabric used on the gown.
      • Boutiques are more expensive than "chain stores"
        • Your quality of service and quality of gown will reflect this, though! 
      • The average Bride spends 25% of her budget on the dress.
        • Ex: $10,000 wedding= $2,500 dress. 
      • You don't have to spend $45,000 to get "that feeling" you see the girls on TV having. 
    • Here at A Formal Affair, we have gowns ranging from $150-$4,000.
  • Do I pay up front?
    • Yes. Most designers require the dress be paid for before they will start production (sewing) on your gown. 
      • In some cases, a deposit can be taken, but it is not the norm. Each designer is different and each store is different.
      • Think of it this way: If you went to a furniture store to buy a sofa, they wouldn't order it for you before you paid, right? They might have financing options for you, but you would pay in full that day.  
  • Does every girl get "that feeling"?
    • No. Many girls do, yes, but not every girl.
      • Keep in mind that you may not be an overly emotional person. If you are the kind of girl who doesn't cry when she watches "The Notebook", you may not get "that feeling"
      • Instead of focusing on a feeling, try closing your eyes and imagining your wedding day. Does that particular gown fit? Can you see yourself in it? 
      • Does that gown make you feel beautiful?


If you're having some anxiety about trying on gowns for the first time, check out our "How to Say 'I Do'" post about choosing the right shape for your body. Give yourself time to make the best choice, and don't be afraid to fall in love with the first gown! It happens WAY more than you think! Trust your consultant, and have FUN! 


Thank you so much for your question, Meg! We hope this was helpful! We look forward to seeing you soon, and feel free to send us any more questions you may have!